Real Madrid will play their first match in their third kit for 2012/2013 in Seville. The new kit, which is a novel, striking green and also includes a commemorative inscription for the club’s 110th anniversary on the inside of the collar, will be available from Monday in official Real Madrid and Adidas shops and from other authorized dealers. It will be the first time that Real Madrid put on a green shirt for an official match.

Real Madrid's kits for the 2012/13 season have been officially unveiled. The new shirt's design combines the club's promising future and its long tradition, featuring a logo commemorating its 110-year history on the left sleeve. This exclusive Adidas design, highlighting a 100+ year history, will be featured in a large number of clothes from the rest of the match, training and sport collections.

After previewing the pictures of Real Madrid new home soccer jersey, it is time now to present what it seems to be the new away soccer jersey for the La Liga 2011-12 Champions. We are still waiting on its official presentation, and release; however, we are very confident that this will be the alternative kit for “los merengues.”

Pictures over the internet are circulating in what it seems to be the new Real Madrid home soccer jersey for the 2012/13 season made by Adidas. The new “merengues” shirt photos are %100 authentic; however, they are taken to replica shirts made in Asia. No disclose yet on the official website, or when the official launch to the media will be, but we will keep our fans updated.

Nine-times European champions Real Madrid have unveiled plans to open a branded holiday resort in the United Arab Emirates (UAE) due to open in January 2015. Jose Mourinho, together with former captain Zidane Zinedine, Karim Benzema and Sergio Ramos helped unveil the project.

Real Madrid continue to top the global football financial league table taking top spot ahead of their Spanish rivals Barcelona for a seventh consecutive year. Combined revenues of the top 20 Deloitte Football Money League clubs exceed €4.4bn to defy European economic woes.

As one of the most powerful footballing brands globally, Real Madrid has already launched successful mobile marketing strategies such as the MyMadrid mobile community, designed to target football fans and enable interactivity regardless of phone model, and the social game Real Madrid Fantasy Manager.

The countdown for one of the most important and publicized football matches of the year, the first El Clásico of the season between Real Madrid and Barcelona, has begun. On Saturday, December 10, the two Spanish football teams will face each other for the 216th time (including UEFA, Super Cup and Copa del Rey matches).

It was supposed to be a landmark game, moved controversially to a midday kick-off in Spain to help Real Madrid reach a massive 7pm prime-time Saturday night audience in China.

Cisco and Real Madrid C.F. have signed an agreement by which the Santiago Bernabeu Stadium will continue to be a model for leading technology innovation by combining the Club's sports entertainment vision and state-of-the-art Cisco® Connected Sports Solutions to provide soccer fans with a completely innovative experience.

Marca have revealed who ranks alongside Lionel Messi and Cristiano Ronaldo for shirt sales in La Liga.

The nine times UEFA League Champions, and La Liga 2010-11 runner-ups officially presented yesterday its new third soccer jersey for the coming 2011/12 season made by the German giant adidas.

Real Madrid sign partnership agreement with Guangzhou Evergrande to help build China’s largest football academy. Spanish football giants Real Madrid signed a letter of intent with Chinese club Guangzhou Evergrande, aiming to cooperate on academy, player exchange and brand promotion.

Emirates has become a Partner and Official Airline to Real Madrid in a five-year sponsorship deal. Emirates is joining a host of stars at Real Madrid by adding the revered Spanish football team to its impressive sponsorship portfolio.

As rivals argue over Manchester City football clubs’£400m ($642.2m) sponsorship deal with Etihad Airways - both owned by Abu Dhabi – it has taken the title as football’s biggest sponsorship deal ever and will no doubt leave its Premierships rivals green with jealousy. What follows are ten other equally impressive mega bucks deals by top European football clubs.