An alarming trend is invading our shores. This trend is both tacky and stupendously profitable, always a dangerous combination.
Athletes are being transformed into human billboards in Major League Soccer. The Los Angeles Galaxy’s jerseys proclaim the wonders of Herbalife, a weight-loss company.
The jerseys became attractive ad space after the Galaxy signed international heartthrob David Beckham. Herbalife paid $20 million for five seasons.
The Galaxy isn’t alone. Toronto FC players advertise the Bank of Montreal, and Real Salt Lake players serve as billboards for XanGo, a dietary supplement.
This trend soon will pollute our state. The Colorado Rapids have placed their jersey fronts on the open market. Members of the Rapids should defend their dignity, but instead — and this is no shock — they look forward to sharing the cash.
Rapids midfielder Daniel Wasson, a former star at Liberty High School and Air Force Academy, is eager to advertise the merits of whatever company chooses the Rapids.
“I like the idea,” Wasson said. “It brings more money into the game. It’s good.”
No, it’s not.
Jersey advertising is ordinary on the international scene. Rugby players, cricket players, soccer players wear advertisements on their chest, backs and sleeves.
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