Today’s launch of the 2012-13 Real Madrid soccer jersey was a complete success. Thousands of Merengue fans invaded the soccer store at Bernabeu Stadium to buy the new jerseys.
Surprisingly, among the most popular soccer shirts among fans was the one of Kaka, a player that is likely to depart the team in the European summer transfers’ window. Oddly enough, Real Madrid, despite acknowledging that the player is in talks with several teams that want his services, chose him as one of the faces of the marketing campaign to promote the new Adidas uniform. He appears in several banners wearing the away soccer jersey and in the video ad.