Oknoplast, the Polish company and European leader in the PVC windows and doors sector, has entered the world of football and since January 2012 has become top sponsor of one of the world’s best-known and best-loved teams, F.C. Internazionale.
Oknoplast have decided to take to the field of football by confirming their presence in the Italian 2012/13 Serie A season alongside a team which has a wide following in all eight of the foreign markets they are involved in: Austria, Czech Republic, France, Germany, Hungary, Italy, Poland and Slovakia.
Italian football has always captured the imagination of the general public in Europe and Inter, who are well known on account of their history, are certainly a guarantee as regards visibility. Oknoplast’s investment will not only be seen through the presence of its brand throughout the Stadio Giuseppe Meazza, at the Centro Sportivo Angelo Moratti in Appiano Gentile and on the official F.C. Internazionale website, but also in advertising and in corporate hospitality. Further to this, Oknoplast has decided to officialise the agreement signed with the club at the beginning of the year by sponsoring Inter v Lazio on 22 January 2012, a sporting event which is attracting much media attention, not only on account of their Italian championship positions but also considering next season’s Champions League places.
Oknoplast is one of the most important and highly considered producers of PVC windows and doors in Europe with a production capacity of over one million windows a year, and 1,300 sales outlets. Since it was set up in 1994, the company has been known for its dynamic growth based on quality, innovation and respect for the environment. Oknoplast products distinguish themselves for the careful attention that is paid to their modern, refined design and the high quality of the materials used. An efficient distribution network and constant, strict controlling of the production contribute to the value and the credibility of the brand.
Oknoplast has been working in Italy since 2007, and with 400 sales outlets is now in second place in the market in just five years. It closed 2011 with a 20% increase in sales compared to the previous year.
The highly innovative Italian press campaign, which will use the F.C. Internazionale logo from now on, is based on a concept of beauty and elegance with celebrity Nina Senicar endorsing the brand on the Italian market.
“On all markets our aim is to show we are a company that can dictate new trends, communicating the commitment of our Group regarding the research, quality, elegance and design that go into our products. Sponsoring F.C. Internazionale will help us reach thousands of fans and not only Italians in order to show our commitment alongside a team of such valour,” said Company President Mikolaj Placek.