The deal will see Paddy Power and the Club collaborate across a wide range of commercial activities.
As part of the deal – running until the end of the 2012/2013 season – Paddy Power will offer their market-leading range of innovative betting products to Blues fans via the Manchester City website (www.mcfc.co.uk) and also a specially created City microsite.
Paddy Power has built up a strong reputation for their value-based customer offering, and has pioneered the concept on the football “Money-Back Special”, which frequently results in losing bets being refunded to their customers.
“We wanted to wait for the right partner with the right principles, especially when it came to how they intended to engage with our biggest asset, our fans,” explained Ian Cafferky, City’s Chief Brand and Commerical Officer.
“Not only do Paddy Power and football go hand-in-hand but, with their dynamic match-day odds and Money-Back Specials, we believe this partnership will provide real added value to our supporters’ match-day experience.”
Paddy Power himself said: “There are a lot of similarities between Manchester City and Paddy Power, with us both having established reputations for putting our fans and customers first, whilst rising to the top of the table in our respective fields.
“Paddy Power specialises in surprising and delighting punters and I really look forward to sharing our unbeatable betting value with the Manchester City fans.”
Paddy Power is a major player in the gambling world with strong operations in the UK, Ireland and Australia. Offline, it conducts business through a chain of licensed betting offices across the UK & Ireland.
Online, it offers sports betting, online poker, online bingo, online casino and games and is the UK market leader in mobile betting. The company is listed on the Irish and UK stock exchanges.
Source: Manchester City