FC Barcelona strengthen their leadership on the field of new technology with a strategic agreement with Google, the Club will have an official presence on the social network when Google unveils ‘Google+ Pages’ worldwide.
Google+, recently released social network, will be added to the social networks FC Barcelona currently uses to disseminate content about the Club worldwide. With this agreement FC Barcelona will join other prestigious organizations on Google+ such as UNICEF and become the only club in the Professional Football League (LFP) with an official presence on the social network.
Google+ users will be able to stay up to date with Club news by adding FC Barcelona’s Google+ pagedirectly to their circles. In addition, business pages will be indexed in Google+ searches with the functionality of connecting directly to the page from the search results.
According to FC Barcelona’s New Technologies Director, Dídac Lee, “it’s good news that FC Barcelona is present at the worldwide launch of Google+ Pages.” Lee added, “this strategic agreement with Google+ is further proof our commitment to Barça’s global audience.”
The Club Director in charge of New Technologies praised the new deal signed between FC Barcelona and Google+ and stressed that “Barça should be the leaders and pioneers, a reference point and a symbol of excellence. Whenever there are fans of ours across the world on social networks , we must reach out to them. We can’t just wait for them to visit our web –we have to be present wherever they are – be that on Facebook, Twitter or Google+.”
With its strategic understanding of the role of new technologies, the Club will maintain its leading role in this area: “we have signed a global agreement with Google+, which means we are the first sporting institution on this new social network,” explained Lee.
Google+ thus joins the family of social networks the Club uses to communicate with its supporters and promote the Barça sensibility throughout the world. FC Barcelona are the only Spanish Club who currently have a deal with Google and join a select group of prestigious institutions on the network.