According to a statement released by the club, the kit was launched at an exclusive event for season ticket-holders, and is now available for sale.The 2013 kit is thought to be inspired by the city of Vancouver, with the fundamental elements of the club's pre-existing kit (colors, logo and brand) all remaining the same. It is also an "evolution of the original MLS primary kit" according to the statement, which the club launched in 2010.