This isn’t the first time that soccer and social media have collided, as many Premier League stars use Twitter and Facebook to interact with their fans. However, most initiatives so far have come from players themselves, rather than from their clubs.

According to Simply Zesty, their clubs haven’t always supported them, and sometimes even banned social networks altogether. The situation seems to be quite different at Los Jaguares. Indeed, the club is fully supportive of the stunt and even added its own Twitter handle to the front of its players’ shirts.

Although the initiative is a first in Mexico, it’s not completely new; in fact, the Spanish club of Valencia had already done almost the same last month. In the absence of a sponsor, the club had used its own Twitter handle on the front of players’ shirts in lieu of a sponsor’s name.

While Valencia’s campaign didn’t involve a sponsor, Los Jaguares’ shirts combine both worlds and promote their sponsor’s Twitter account at the same time as their players’. As you can see on the picture, the club is sponsored by the beer brand Cerveza Sol, which largely benefits from this marketing stunt.

However, it doesn’t seem to have converted that well so far: the official Twitter account for the club only has 10,000 followers as we write. As for its Colombian striker Jackson Martinez (@jacksonm9), the two tweets he has posted only won him a mere 569 followers. Quite a long way to go before catching up with Wayne Rooney and its 1.9 million fans.

Source: thenextweb.com

FC Barcelona first-choice and world Champion with the Spanish team in South Africa in 2010 the athlete signed with a truly Brazilian football brand a valid contract for the next five years that includes exclusive material of the professional line Penalty S11, like gloves and cleats. “I am happy and satisfied with this agreement with Penalty, a legitimately Brazilian brand and of international projection, which I will be together in the coming seasons,” said Valdés. The goalkeeper starts using Penalty products in September, in the Spanish League.

Since the beginning of the year, when it presented its repositioning, Penalty has been investing heavily in the brand internationalization project. For this, it has opened an office in Spain, in order to assist in expanding and strengthening the brand in Europe, which since the beginning of 2010 is also a partner of Futsal National League (LNFS). “The sponsorship of Víctor Valdés, one of the greatest current football idols, is for Penalty an important accomplishment, the result of the great project of brand repositioning and internationalization. The endorsement of a player like him adds high value to Penalty and its products“, says Alexandre Estefano, Director International and R & D Penalty.

Víctor Valdés Arribas is one of the major references in the world of football. With over 400 games for Barcelona and four trophies Zamora conquered, which awards the best goalkeeper of the Spanish League, Valdés became a model for novice
players from around the world who dream of a goalkeeper career.

Source:Penalty

Lacotoni Home-Away 2011-12

The Vitoria Sport Clube, also known as Vitoria de Guimaraes, or by the acronym VSC, is a sports club based in Guimaraes, Portugal. The club is currently playing for the Primeira Liga (5^th) and qualified for the next 2011-12 UEFA Europa League. Today they have presented its new home and away soccer jerseys for the coming season made by the Portuguese sportswear firm Lacotoni. The new kits were presented by its current soccer players where they modeled, and posed for the international media.

The new home soccer jersey is practically all white with black details on it, and inspired by the 1957 kit. The front side of the soccer jersey has the added feature of a gray chevron, where the black Lacotoni logo sits just above it and below the white Polo neck. The club’s badge is on the left side of the chest. The sleeves have no hems and Betclic (Sponsor) was placed in black letters and only on the left one. The back side of the shirt has JOM (Sponsor) in black letters, and just below the neck area.

On the other hand, the away soccer jersey presents neither different template nor design, just opposite colors. The shirt is all black with white details on it. The chevron in this case is white, and so is the firm provider logo and its sponsors.

 Below the new kits video presentation made by VSCoficial

www.youtube.com/watch?v=Zi_AXOSDcZA

Do you like these soccer jerseys? Please rate Note: There is a rating embedded within this post, please visit this post to rate it.

source: Marca.es

News Of The World Official Website

The club also will emphasize their new slogan for the 2010 - 2011: “Juntos Mas Grandes ” (Together Even Bigger.)

www.youtube.com/watch?v=BINFVbzUcxY

After the spectacular presentation in the Bernabeu Stadium, the soccer jersey of Real Madrid with the number 9 in the back and the name of Cristiano Ronaldo sold out in a matter of hours. Kaka’s shirt sold out as well.

The big difference between both stars is that Cristiano Ronaldo’s jersey sold out in only 2 hours (around 2000 shirts) while the one of Kaka sold 600 units in amount of time (consider that each jersey costs around 85 euros).

According to the well-know Madrilenian newspaper AS, it was so shocking the commotion that after the presentation around 300 jerseys with the name of the Portuguese Soccer Star were stolen from the Real Madrid’s official store. For that reason, the security staff of the institution had to take measures to avoid more robberies.

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