The new home soccer jersey is mostly white with navy blue details on it. On the front side of the shirt Diners Club International runs across the middle in black letters. On the top right the navy blue Umbro logo while on the opposite the club’s badge. It has a round white collar neck with navy-blue endings on its front side. There are no details on its shoulders, and they are followed by white sleeves with navy-blue colors on its armpit and back-side area.

On the other hand, the alternative soccer jersey is mostly light blue with black, and white details on it. On the front side of the shirt Diners runs across the middle in white letters. On the top right the white Umbro logo while on the opposite the club’s badge. It has a cut in “v” collar neck, there are no details on its shoulders, and they are followed by light blue sleeves with black color details on its armpit and back-side area.

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Purple is the new red. The 2012 Orlando City kit features one of the three primary colors of the Orlando City crest- purple. In the upcoming season, Orlando City will be wearing their all purple kit at each home match.

New features of the jersey include a white trim below the neckline and around the shoulders, making the purple even more evident for the 2012 Lions. The socks and shorts match the purple top with the same royal purple color. The socks have a break in the middle with a white bar emphasized with an Umbro logo.

Orlando Health will be entering their second year as the primary jersey sponsor of Orlando City Soccer. Their logo is predominantly placed on the chest of the jersey. The Umbro patch is located at the top left of the jersey, with the Orlando City crest on the top right. 

Also new to the 2012 Orlando City jersey is the updated crest. A gold star now sits below the three-headed lion in remembrance of City’s 2011 USL PRO Championship victory.

The new scudetto will also be added to the jersey before the Lions start the regular season, with three crowns inside the outline of the Orlando City crest. The three crowns represent the three titles Orlando City won during the inaugural 2011 campaign- the USL PRO championship, USL PRO regular season championship, and the American Division championship.

www.youtube.com/watch?v=4w3DFXIAUaI

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Source: Orlandocitysoccer.com

The special internal crest has been created by Peruvian artist and Universitario fan Cherman, inspired by one of the team’s nicknames, ‘Garra Crema’ – the Cream Claws. While this is a literal translation of the team’s colours, ‘garra’ is also considered to be a local word for resilliance and strength, and is seen by the Universitario fans as a key characteristic of the team.

The new shirt, which the team will wear throughout the forthcoming 2012 season, has been Tailored by Umbro to reflect the culture and history of the team, who were the first Peruvian squad to reach the final of the Copa Libertadores. Alongside the internal crest, the shirt also features the supporter’s ‘garra crema’ logo on the hem. Crafted from a lightweight cotton/polyester fabric, the shirt also features the team’s iconic U logo embroidered on the chest.

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Source: Umbro.com

The club are nicknamed “Ruleteros” or the roulette payers in English, after Viña del Mar’s status as a gambling resort. They are currently playing in the Primera Division B (Second division), and managed by Marco Antonio Figueroa.

This week the sixth biggest soccer club in Chile presented its new home soccer jersey for the coming 2012 season made by the Brazilian sportswear clothing company Penalty.

The new home soccer jersey is mostly dark blue with yellow and white details on it. On the front and backside of the shirt runs across a yellow band with  the sponsor “Viña ciudaddeldeporte.com” on it in dark blue letters. On the top right the white Penalty logo while on the opposite the club’s badge. It has a round yellow on its sides blue collar neck. There are no details on its shoulders, and on its sleeves with yellow hems.

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The new away soccer jersey has a very clean design where black is its main color. On the front side of the shirt Cristal (sponsor) runs across the middle of it in black letters and a yellow background. The white Umbro logo is on the top right while on the opposite the club’s badge. It has a cut in “v” neck with red on its front, and black on its sides. There are no details on its shoulders, followed by black sleeves with no hems with Cristal (sponsor) on its sides.

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The new home soccer jersey keeps its traditional white color with black details on it. The shirt is sponsored by Cristal that runs across the middle of the shirt, just below the chest line. On the top right the black Umbro Logo while on the opposite the club’s badge with the added detail of the “Copa Libertadores” trophy embroidered on top of it.  It has a white buttoned mao neck with black borders on the front side of it.  The are no details on its shoulders, and they are separated from its plain white sleeves by a black line.

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The football club, currently at the top of the Premier League, is utilizing the cards’ RFID (radio frequency identification) technology to make the cards more personal to each individual fan.

Manchester City supporters will soon be able to use their smartphones to access exclusive augmented reality content based around players from the team. When they are in the vicinity of another fan with a membership card they could soon be able to swap the content – like stickers – with friends.

Richard Ayers, Manchester City’s head of digital, says: “[This] takes [being a fan] out of the TV and the home and the stadium and puts it in the pub and makes it very personal.”

Manchester City launched its digital membership scheme this season. Beyond augmented reality content; the tiered scheme also allows fans to collect points to go towards purchases at the City of Manchester Stadium and the club’s website.

The football club has launched a series of digital initiatives in recent months as it looks to take advantage of the team’s current good run of form and engage with more fans to boost online revenue.

It collaborates with Electronic Arts, maker of the FIFA series of football console games to produce a series of club-specific content and became YouTube’s first Premier League partner earlier this year.

Source: marketingweek.co.uk

The new home soccer jersey is mostly red with white details on it. The front and back is all red. The Nissan (sponsor) runs across the middle of the shirt in white letters. The white Umbro logo is on the top right side, while on the opposite the club’s badge. It has a white round buttoned collar neck followed by white shoulders. The sleeves areplain white with no hems.

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The structure, located in the stadium’s City Square event space, houses Playstation 3 and Xbox 360 machines playing EA’s FIFA 12 game.

Fans are able to compete online, head-to-head and in organised tournaments on matchdays. A second EA-branded installation is sited inside the Etihad’s family area.

The partnership also sees two staff at EA’s FIFA headquarters in Vancouver, Canada, dedicated to producing game-related content around Manchester City, which forms part of the club’s three-year mission to increase engagement with fans around the world using digital channels.

A virtual kit launch and screenshot images prepared ahead of the signing of striker Samir Nasri were created earlier in the season.

Manchester City head of partnerships Luis Vicente says the tie-up with the FIFA games also helps the club reach new markets. “They touch demographics that, for us, are very important – the younger demographics. Also, in some countries there are more fans for the virtual game than there are for the real game.”

For EA, the pop-up initiative, created by Circle Agency, is aimed at boosting its authenticity with football fans.

It also provides a platform throughout the year for the developer to promote downloadable content as it becomes available for purchase, and a planned add-on title for the FIFA 12 game.

Nick Harford, head of football at EA Sports, says: “Historically there has been a big push around the build-up to the launch, the launch and the build-up to Christmas. All the activity would have been focused on those key areas. What EA is looking at now are ways we can be more embedded in the world of football and relevant season-long.”

Source: Marketingweek.co.uk

The new home soccer jersey has a white color background with green horizontal stripes design.  On the front side of the shirt the Seat (Auto-maker) runs across the middle of the shirt in red letters. The green Umbro logo is on the top right while on the opposite the club’s badge. It has a white round buttoned collar neck. Its shoulders are divided in the halves (green and white) and its sleeves follow shirt’s color pattern with Ireland’s flag embroidered on the right one.

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