The Vancouver Whitecaps a Canadian professional soccer club that was granted last year to play for the MLS (Major League Soccer), is schedule to begin play in the 2011 MLS season. Due to the lack of fans, the club’s marketing department decided to launch this video to awake Vancouver’s people enthusiasm. This is generated by doing body painting on an attractive model which reproduces the Whitecaps’s Adidas kit in detail. There was a lot of criticism and controversy generated from this video presentation; however, this commercial has brought worldwide repercussion as well as distribution.
Kim Jackman, Marketing director for the franchise, defended himself from criticism.” We did not want to offend anyone, is well covered,” he said. He noted that soccer fans “sing songs, paint their faces and, yes, paint their bodies.”