Liverpool’s deal with Standard Chartered and Manchester City’s with Etihad are in the £20m bracket, whilst Sunderland are also now in the big leagues after signing a lucrative contract with Invest in Africa.
Spanish all-stars Barcelona – a club who previously resisted the lure of shirt sponsors in favour of tradition in Catalonia – have one the most lucrative deal in world football, earning £25 million-a-year in shirt sponsorship.
German giants Bayern Munich are next on the list with a Deutche Telekom mega-deal, whilst Real Madrid languish behind their major European rivals with a £16.8 million deal with betting partner Bwin.
Chelsea’s £13.8m-a-year deal with Samsung means they remain firmly in the top ten, whilst Spurs and Newcastle are joined by AC Milan in equal ninth position, with the Rossoneri the only representative from Serie ‘A’.
It all shows that the Premier League remains the place to be, for sponsors at least, and that’s a point proved by the struggles of some of the lesser teams in Spain, who can’t get anyone to sponsor them at any price.
In England, total sponsorship is up to £147 million for the 2012/13 season, with many of the mid-table teams signing improved deals ahead of the new campaign.
Top 10 Shirt Sponsorship Deals