The happy egg logo will feature on the Hornets’ new Puma produced replica kit, after the UK’s largest free-range egg brand signed a one-year agreement with the club.
The fit between the Hornets and the happy egg company is an appropriate one as the company has been based in Hertfordshire for many years, initially as Deans Foods and more latterly as Noble Foods.
The Dean Family started the business back in the 1920s – packing and selling a small amount of eggs into local grocery stores and supermarkets in the south.
They had a clear vision and did not just see themselves as egg packers but as innovative egg marketers. It was not long before the business expanded and began to acquire other companies.
The happy egg company is just one of a number of brands operating under Noble Foods.
Watford’s new 2012/13 replica kits will feature a unique QR code on the sponsor’s logo, once scanned via a mobile device, it will link straight to www.thehappyegg.co.uk – we believe this is a first for a sponsor on a football shirt in the UK.
The partnership between the happy egg company and the Hornets is already a well-established one.
Various awards at the club’s End of Season Dinner over recent years have been sponsored by the happy egg company and they have also offered strong matchday support by taking out sponsorship packages.
Raj Athwal, Watford FC’s Commercial Director, said: “This is a real partnership which sets Watford FC at the forefront of shirt sponsorship as demonstrated by the QR code concept.
“The good people from the happy egg company are already familiar faces to many at Vicarage Road and they’ve long been supporters of this club. They’re a local business looking to support their local club.
“I would like to thank them for their support and I look forward to developing a number of initiatives with them over the forthcoming months.”
Steve Horton, Marketing Director at the happy egg company added: “We are delighted to become the main shirt sponsor for Watford Football Club for the 2012/13 season.
“The Hornets are our local team with an excellent reputation for being a family club so we feel this partnership is a natural one for us.
“We wish the manager, team and supporters every success for the coming year.”